Collaboratively working with Oakley, we wanted to create something unique for this new product accessory. It was important to show the actual product since there was a variety of color options and styles available, so in retail it would be easy for consumers to match to their glasses and particular style.
We went through a few rounds of development to ultimately come to a solid solution that was functional, mass producible, and represented the quality that fits with Oakley's brand. We wanted this packaging to have a dual purpose and be reused afterwards to store the stems or other items, which would help reduce the amount of plastic waste from pure packaging.
